How we fund content on Gardeningetc

We occasionally partner with companies in our sector to provide content on this site. Here, we explain the process

Garden design:
(Image credit: Fuchsia Green)

As with other major media organisations, Future Publishing Limited partially relies on advertising to continue to bring you the content you love to read. The majority of the content on Gardeningetc.com is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful. 

In some cases the partner provides content for us, but in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded. 

Supported Editorial

Articles that are labelled as being written ‘in association with’ are independent editorial articles, created by writers employed by Gardeningetc.com that have been funded through the support of a commercial partner. When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner. The article is written by a Gardeningetc.com journalist, or one under the direction of a Gardeningetc.com senior editor, and posted to Gardeningetc.com. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Advertisement Feature

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by Gardeningetc.com. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

Beth's first journalism job was working for Real Homes magazine more than 18 years ago. It cemented her love of all things homes- and garden-related and she's never looked back since. She's worked for  and contributed to a number of leading magazines in the UK, including Ideal Home magazine, Period Living magazine, Grand Designs magazine and Good Homes magazine amongst others, before returning to Real Homes magazine as editor. Now the editor of Gardeningetc.com, Beth's attention is firmly outdoors, and she's constantly inspired by how people make use of their outdoor space. 

Her own garden is a really important part of her family's home, and they were lucky enough to inherit a space with lots of lovely mature planting when they bought their 1930s property. 

Since then, they've built several raised beds for a veg patch, increased the size of the flowerbeds to find room for yet more of her favourite David Austin roses and her husband's collection of hostas, created an outdoor living room complete with comfy sofas and festoon lights, and not forgetting the biggest challenge of all – trying to fit in the ever changing assortment of trampolines, climbing frames and outdoor toys that are inevitable when you have two young kids!