Green Friday: Primrose’s twist on Black Friday celebrates wellness & sustainability

The online garden centre offers a host of tempting offers that will boost your mood and fill your home with greenery

Midcentury modern scandinavian eco lodge like interior with a lot of green plants and barn wood walls. Concrete floor. Bird of paradise plant
(Image credit: Hugo Goudswaard)

You may be familiar with Black Friday, but have you heard of its sustainable sibling? Primrose, the online garden centre, has launched a green-thumbed alternative to the global shopping festival – aptly named Green Friday – and your homes and gardens will thank you for getting involved. 

Yes, when it comes to Black Friday garden deals, Primrose’s timely sale is amongst the very best. The brand is offering 20% off all their house plants and 30% off selected fruit trees – for when the inevitable thoughts of sunny shores fill your mind this winter. Alongside this, Primrose will donate £2.50 for every tree purchase to The Tree Council (opens in new tab) charity. 

The Tree Council plants trees in local communities throughout the UK – because Green Friday (opens in new tab) reaps benefits for your mental and physical health – and for the planet too. 

Primrose' Green Friday plant included in deal

Bird of Paradise, also known as Strelitzia reginae

(Image credit: Primrose)

Sharing their indoor garden ideas on the verge of the big day, the gardens powerhouse praised houseplants for their anti-pollutant qualities before listing the best products and plants included in their sale. 

And the best part? While this may be Green Friday, these offers are already live right now – because the only thing better than a day of deals is a whole week. 

Amongst our favourite picks is the Bird of Paradise (opens in new tab) (Strelitziatrelitza Reginae) tree (above) that exhibits a combination of tropical orange and blue flowers. We also love this Spineless Yucca (opens in new tab) and the Swiss Cheese Plant (opens in new tab) (below) that will struggle to fall out of style.

Primrose' Green Friday plant included in deal

The Swiss Cheese plant is one of the most popular houseplants

(Image credit: Primrose)

We're also adding this Large Elephant Ear Plant (opens in new tab) to our basket. Its deep-green, angular leaves (as seen below) are certain to add structure to your room – and it is almost guaranteed to accentuate the houseplants you may already own. 

In terms of fruit trees, this Victoria Plum Tree (opens in new tab) is included in Green Friday, alongside this Egremont Russet’ Dessert Apple Tree (opens in new tab) – a fruit so good, it was awarded a Garden Merit by the Royal Horticultural Society. And, when the RHS shares the best fruit trees to grow in pots, we take note. 

Primrose' Green Friday plant included in deal

(Image credit: Primrose)

As well as selling many of the best indoor plants, the online retailer offers everything from outdoor heating to garden furniture. If you can’t see any Green Friday furniture deals over at Primrose, however, then fear not. Our best garden furniture guide will point you to the pieces that are perfect for your exteriors – long after Black Friday (or, rather, Green Friday) concludes. Happy shopping.

Megan is the News and Trends Editor at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Gardeningetc, Livingetc, and Real Homes. As the News Editor, she often focuses on emerging microtrends, sleep and wellbeing stories, and celebrity-focused pieces. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.